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As a sustainable startup in the fashion industry, we launched our first line of clothing using organic cotton. Our customers often ask us this one question: What’s the difference between organic and conventional cotton?
The main reason we chose to use organic cotton is because it avoids the usage of synthetic pesticides, which are detrimental to biodiversity. This damages the air and water around the areas where cotton is farmed. It’s estimated that the growth of cotton uses 10-16% of all pesticides used around the world, more than any other crop.
However, the one negative for consumers is that organic cotton commands a higher price, as avoiding pesticides leads to lower yields. We recognise this, and as we grow, through economies of scale, we’ll be able to create and offer more affordable options.
Ultimately, organic cotton is the safer and friendlier option in the long run.
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